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It’s not what you know but who you know; that’s the key to successful exporting according to Keith Lambourne of ACO Group. Now Keith is chairing Global Trade Network (GTN), a new group aimed at helping exporters learn from one another and access the help of experts from organisations such as UK Trade and Investment and the Chamber.

Keith, who has some thirty years experience in international trade, believes a great deal of time can be saved by sharing knowledge and expertise and is convinced there is no replacement for face-to-face contact.

‘The one single constant since my early days as an exporter, and now today as a relatively experienced exporter, is the knowledge I gained and still gain from the people I meet personally’ he says ‘In these days of impersonal electronic communication I sometimes think the importance of a handshake or a face-to-face meeting is all but forgotten.’

The good news is that the Global Trade Network is aiming to put back the personal touch with a series of meetings where businesses will be able to learn from one another’s experience and benefit from expert advice and guidance. In addition the committee, formed from experienced exporters, are available to assist member companies and the group will also benefit from a dedicated newsletter featuring advice from successful companies.

The launch of GTN could not be more timely with exciting new markets emerging and the economy becoming increasingly global. It’s clear that UK business cannot afford to take an insular approach. Run by businesses for businesses, with the support of the Chamber and UK Trade and Investment, GTN is a superb example of how businesses can cooperate across sectors to make things happen.

Keith Lambourne believes membership of GTN is an essential for anyone involved in international trade, whether beginner or seasoned exporter.

‘The decision to become a member of the Global Trade Network could be as important as the decision to become an exporter. As chairman I want to encourage businesses to join us and take part in the adventure of exporting.’

If you would like to join the network please click here to sign up online. Membership of the network is free. The sign up proceedure is a simple process that should only take you a few minutes. Once approved you will recieve login details for the website that allow you to access all member details.

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